WHATSAPP

Everything your business needs to run on WhatsApp

ENTALOP connects your business number to the official WhatsApp Business API and gives your team the tools to use it well: a shared inbox, chatbots and AI agents, campaigns, automation, a CRM and WhatsApp commerce. Customers keep using the WhatsApp they already know, and your team works from one platform.

Why businesses move WhatsApp onto a platform

When WhatsApp grows beyond one phone, three problems appear: messages wait because only one person can reply, follow-ups depend on someone remembering, and nothing connects to your CRM or store. The WhatsApp Business API solves access; ENTALOP adds the inbox, automation and CRM around it.

Ways customers start a WhatsApp conversation

  • A QR code for your WhatsApp number, printed in-store or on packaging
  • A WhatsApp chat widget or button on your website, with an optional pre-chat form
  • Click-to-WhatsApp ads on Facebook and Instagram, each able to start its own chatbot flow
  • Ice breakers and command menus that give customers quick options when they open the chat

Richer than text

Interactive templates

Carousels, limited-time offers, catalogue and multi-product messages, order details and order status.

Mini apps (WhatsApp Flows)

Native forms inside WhatsApp for bookings, applications and orders, with answers saved to the CRM or Google Sheets.

Payments

Payment requests and WhatsApp-native payments through supported gateways such as Razorpay.

Dynamic media

Personalised images, tickets and PDFs generated per contact.

Good to know before you start

  • Business-initiated messages need templates approved by Meta. See Meta’s template guidelines.
  • Customers must opt in before you message them, and they can opt out at any time
  • Meta sets messaging limits and a quality rating for every number
  • Meta charges for delivered template messages; see pricing

The WhatsApp toolkit

Step-by-step documentation

Frequently asked questions

Is ENTALOP an official WhatsApp provider?

ENTALOP is built on the official WhatsApp Business API, accessed through a WhatsApp Business Solution Provider. ENTALOP does not claim to be a Meta partner itself.

Can I use WhatsApp with Instagram and Facebook in the same inbox?

Yes. Instagram and Facebook Messenger conversations appear in the same shared inbox. See omnichannel messaging.

Related pages

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