A guide to WhatsApp Business API pricing in India: template categories, the customer service window, free entry points and platform fees.
How much does WhatsApp API cost in India?
There is no single price, because Meta charges per delivered template message and the rate varies by category and the recipient’s country. Meta publishes its current rates on its official WhatsApp pricing page. Check that page for current Indian rates, as they change from time to time.
Meta’s charges by message type
| Message type | Typical use | Charged by Meta? |
|---|---|---|
| Marketing template | Offers, announcements, re-engagement | Yes, per delivered message |
| Utility template | Order, payment and booking updates | Yes, unless sent inside an open customer service window |
| Authentication template | One-time passcodes | Yes, per delivered message |
| Service reply (non-template) | Replies within 24 hours of the customer’s last message | No |
This summary reflects Meta’s per-message model. Meta also offers free windows for some entry points, such as click-to-WhatsApp ads, and volume tiers for some categories. Always confirm details on Meta’s pricing page.
How ENTALOP pricing is structured
| Component | What it covers | How it is priced |
|---|---|---|
| Setup fee | One-time onboarding: connecting channels, importing contacts and building your first flows | Quoted |
| Subscription | The ENTALOP platform: inbox, AI, chatbots, automation, CRM, campaigns and commerce | Quoted, based on channels, team size and features |
| WhatsApp message charges | Meta’s charges for delivered template messages, paid from your channel wallet | Meta’s published rates |
ENTALOP plans combine a one-time setup fee with a subscription. We have not published plan prices yet, so every business receives a quote for its channels, team size and features. Book a demo to get yours.
Meta’s message charges are separate from the plan. In ENTALOP, each WhatsApp channel has its own wallet balance and currency setting.
How to keep messaging costs under control
- Answer customer questions inside the free customer service window wherever possible
- Send marketing templates to well-targeted segments rather than everyone
- Use click-to-WhatsApp ads, which can open a free entry-point window
- Track failed messages and opt-outs so you do not pay for messages that do not help
Frequently asked questions
Is the WhatsApp Business API free?
No. Meta charges for delivered template messages, and platforms charge for their software. Service replies inside the 24-hour window are not charged by Meta.
Why doesn’t this page list ENTALOP plan prices?
Plans depend on your channels, team size and features, so we quote each business individually. Book a demo and we will share a quote with the setup fee and subscription.
Is there a setup fee?
Yes. ENTALOP plans include a one-time setup fee alongside the subscription. The amount is part of your quote.