Get the WhatsApp Business API with ENTALOP: register or migrate a number, send approved templates, connect APIs and manage chats as a team.
Side-by-side comparison
| WhatsApp Business App | WhatsApp Business API | |
|---|---|---|
| Who it suits | Owner-run and very small businesses | Growing teams, support and sales operations |
| How you use it | Mobile app on your phone, with linked devices | Through a platform such as ENTALOP |
| Team access | Limited to a few linked devices | Many agents with roles and assignment |
| Automation | Greeting, away and quick replies | Chatbots, AI agents and workflows |
| Messaging many customers | Broadcast lists with limits | Campaigns with approved templates to opted-in contacts |
| Integrations | None | APIs, webhooks, CRMs, stores and payment gateways |
| Cost | Free app | Meta template charges plus platform plan |
When the WhatsApp Business App is enough
If one or two people answer every message and you rarely need to message customers first, the app is a good start. It includes a business profile, catalogue, labels, quick replies and greeting messages.
Signs you need the API
- Messages wait because one phone cannot keep up
- Several people need to reply from the same number
- You want order, payment or booking updates sent automatically
- You want a chatbot or AI agent to answer common questions
- You need WhatsApp connected to your store, CRM or ERP
How do I get the WhatsApp Business API?
Choose a platform
The API is accessed through a platform. ENTALOP adds an inbox, bots, CRM and campaigns.
Connect a number
Register a new number, migrate an existing API number, or connect an eligible WhatsApp Business App number as a co-existing number.
Verify your business
Complete Meta business verification to unlock higher messaging limits.
Get templates approved
Submit message templates for Meta’s review. See Meta’s template documentation.
Can I use both?
Meta supports co-existence for eligible numbers, letting one number work on both the WhatsApp Business App and the API. Eligibility depends on your account. Read more about the WhatsApp Business API on ENTALOP.
Step-by-step documentation
Frequently asked questions
What is the difference between WhatsApp Business API and WhatsApp Business App?
The app is a free phone app for manual replies by a small team. The API is used through a platform and adds multi-agent access, automation, chatbots, campaigns and integrations, with Meta charges for template messages.
Will my customers notice a difference?
Customers still use their normal WhatsApp. They see your business name and profile, and can receive richer messages such as buttons, carousels and forms.