Turn WhatsApp chats into CRM records with automatic contacts, chatbot answers saved to fields, and tags and segments for follow-ups.
How WhatsApp campaigns work
Build your audience
Send to all contacts, selected contacts or a segment from the CRM.
Choose an approved template
Marketing messages outside the customer service window must use a template approved by Meta.
Personalise and send
Fill template variables from contact fields, then send.
Track results
Check delivery reports, find out why messages failed and follow up with replies in the inbox.
Campaign formats
Carousel templates
Show several products or offers in one swipeable message.
Limited-time offers
Send coupon codes with an expiry using LTO templates.
Catalogue and multi-product
Share products from your Meta catalogue directly in the chat.
Dynamic images
Generate personalised images per contact and send them in bulk.
Payment requests
Send payment request campaigns on WhatsApp.
Google RCS (India)
Run RCS campaigns with images, video, buttons and carousels.
Drip campaigns and automation
Use drip campaigns to send a sequence over days or weeks, and update CRM boards as contacts move along. For event-based messages such as abandoned carts or payment reminders, use WhatsApp automation.
Responsible messaging
- Message only people who have opted in to hear from you
- Honour opt-outs. Contacts can be stopped from receiving bulk messages
- Meta applies marketing message limits and quality ratings to every business
- Relevant, segmented messages protect your number’s quality rating
Cost
Meta charges for each delivered marketing template, and rates vary by recipient country. Read how WhatsApp API pricing works in India and see ENTALOP pricing.
Step-by-step documentation
Frequently asked questions
Is bulk WhatsApp messaging allowed?
Yes, through the official WhatsApp Business API with approved templates sent to contacts who have opted in, within Meta’s policies and messaging limits.
Why did some campaign messages fail?
Common reasons include a recipient not on WhatsApp, template issues, marketing message limits or account restrictions. ENTALOP’s documentation explains each Meta error code.
Can I schedule a sequence of messages?
Yes. Drip campaigns send a series of messages over time.