Automate the WhatsApp messages your business sends every day
Automate WhatsApp order updates, abandoned carts, payment reminders and lead alerts with Shopify, Google Sheets and webhook workflows.
Explore WhatsApp automationHow a workflow is built
| Trigger | Condition | Action | Channel | CRM | Outcome |
|---|---|---|---|---|---|
| Shopify cart abandoned | Time delay passes | Send reminder template | Tag contact | Shopper reminded | |
| Google Form submitted | Course = selected value | Send welcome message | Create contact | Instant reply | |
| IndiaMART lead received | Working hours | Send intro and alert team | Assign department | Lead contacted fast | |
| Invoice due date | Not yet paid | Send payment reminder | Update field | Fewer late payments | |
| Missed call webhook | Known contact? | Send callback message | Log activity | No call goes unanswered | |
| Comment on a Facebook post | Keyword match | Reply and start DM | Messenger | Save lead | Comment becomes a chat |
Logic and data blocks
- Time delays, smart waits, working-hours checks and weekly schedules
- Splitters, counters, iterators and calculators
- Text tools: find and replace, split, parse, encode and change case
- Date-time tools: format, add or subtract time, durations and time zones
- A datastore for your own records, plus Google Sheets lookups and updates
- External API calls, inbound webhooks and data passed between bots and workflows
Integrations
| Category | Supported apps |
|---|---|
| Commerce | Shopify, WooCommerce |
| Payments | Razorpay, PhonePe, Stripe |
| Data | Google Sheets, MongoDB datastore |
| Lead sources | IndiaMART, TradeIndia, Facebook Lead Ads, Google Forms, Typeform, Zoho CRM |
| Accounting | Tally |
| Automation platforms | Zapier, Make, Pabbly Connect, n8n |
| AI | ChatGPT / OpenAI |
Limitations to plan for
- WhatsApp messages sent outside the 24-hour window must use approved templates
- Each automated message to a customer should be something they agreed to receive
- Complex workflows need testing; bots and automations can be locked to prevent accidental edits
Automation in practice
A WhatsApp chatbot that answers with your business knowledge
Build a WhatsApp chatbot with ENTALOP. Train AI agents, design flows visually, collect leads and hand conversations to your team.
Explore AI chatbotOrder updates customers actually read
Send order confirmations, status updates, tracking links, invoices and payment follow-ups on WhatsApp from Shopify, WooCommerce, Tally or ENTALOP’s store.
Explore Order updatesHow to automate WhatsApp follow-ups without annoying customers
Step by step: automate WhatsApp follow-ups with templates, triggers, drip sequences and personalisation, and stop them at the right time.
Explore How to automate WhatsApp follow-upsStep-by-step documentation
Frequently asked questions
What is the difference between the bot builder and the automations builder?
The bot builder runs a conversation with a customer. The automations builder reacts to events in your systems. They can pass data to each other.
Can ENTALOP connect to apps that are not listed?
Often, yes, through webhooks, external API calls, or platforms such as Zapier, Make, Pabbly Connect and n8n.