Automate WhatsApp order updates, abandoned carts, payment reminders and lead alerts with Shopify, Google Sheets and webhook workflows.
How do WhatsApp chatbots work?
A customer sends a message. A trigger, such as a keyword, a button tap, a click-to-WhatsApp ad or any new message, starts a bot flow. The flow asks questions, validates replies, saves answers to the CRM and decides the next step.
An AI agent works differently. Instead of following fixed steps, it reads your training material and writes an answer to the question asked. A complex agent can detect intent and route the customer to the right flow or team.
Who it is for
- Businesses answering the same questions many times a day
- Sales teams that want enquiries qualified before a person replies
- Support teams that need answers outside working hours
- Marketers running click-to-WhatsApp ads that need a different flow per ad
Build an AI agent
Create an agent
Open the AI dashboard and create an agent for your use case.
Train it on your information
Add your data, documents or files so answers reflect your business.
Test it
Try real customer questions before you go live and refine the training material.
Deploy it on WhatsApp
Connect the agent to your WhatsApp number and decide when it should hand over to your team.
Visual bot builder features
Questions and validation
Ask questions, validate replies with regular expressions and save answers as CRM fields.
Rich messages
Send text, images, video, documents, audio, location, contacts, templates, carousels and order status.
Business logic
Working-hours blocks, smart waits, variables, button payloads, go-to blocks and a splitter to distribute chats to agents.
Data and APIs
Call external APIs, store or search data in Google Sheets in real time, and pass data to the automation builder.
WhatsApp mini apps
Send native WhatsApp forms (Flows) to collect structured details such as bookings or applications.
Build with AI
Describe the bot you need and generate a starting flow, then edit it in the builder.
Use cases
- Answer pricing, product, policy and delivery questions
- Qualify leads and save details to the WhatsApp CRM
- Book appointments with calendar availability
- Send payment requests and confirm successful payments
- Start a different flow for each click-to-WhatsApp ad
Beyond WhatsApp
The bot builder also supports Instagram DM bots, Facebook Page bots, Facebook comment automation and a website chat widget, so one team can manage every channel from the shared inbox.
Chatbot or a person?
| Situation | Best handled by |
|---|---|
| Repeated questions with known answers | AI agent |
| Collecting structured details | Bot flow or WhatsApp mini app |
| Complaints, negotiation, sensitive matters | Your team in the shared inbox |
| After-hours enquiries | AI agent with a handover for the next working day |
Step-by-step documentation
Frequently asked questions
Can the chatbot use my own business information?
Yes. AI agents are trained on the data, documents or files you provide, so answers are based on your business information.
Do I need to code to build a WhatsApp chatbot?
No. Flows are built visually. Developers can add external API calls and inbound webhooks when needed.
Can the chatbot hand over to a human?
Yes. Flows can route conversations to a department or agent, and your team continues in the shared inbox.
How much does a WhatsApp chatbot cost?
It depends on your ENTALOP plan and Meta’s template message charges. Replies within the customer service window are not charged by Meta. See our pricing page.