Manage WhatsApp, Instagram, Messenger and web chat in one shared team inbox. Assign chats, add notes, use filters and control access by role.
What is the WhatsApp Business API?
The WhatsApp Business App works well for one person on one phone. Once several people need to answer customers, or you want to send order updates, reminders and campaigns from your own systems, you need the API.
The API gives your business an official WhatsApp number that software can send from and receive into. Customers still message you in the WhatsApp they already use. Your team replies from ENTALOP instead of a phone. ENTALOP provides API access through a WhatsApp Business Solution Provider (BSP), the type of company Meta authorises to offer the API. Read how the API differs from the WhatsApp Business App for a full comparison.
Who it is for
- Businesses receiving more WhatsApp enquiries than one phone can handle
- Sales and support teams that need shared access, assignment and notes
- Brands sending order, payment, booking or shipping updates on WhatsApp
- Marketers running opted-in WhatsApp campaigns with approved templates
- Developers connecting WhatsApp to a CRM, ERP, store or custom system
How it works
Connect a number
Register a new number, migrate a number already on the API, or use an eligible co-existing number with the WhatsApp Business App.
Verify your business
Complete Meta business verification, which can be started from the ENTALOP panel.
Create message templates
Submit templates for Meta approval. Templates are needed to start conversations outside the customer service window.
Reply, automate and grow
Handle conversations in the shared inbox, add chatbots and AI agents, and send campaigns to opted-in contacts.
What you can do with your WhatsApp number
Rich templates
Marketing, utility and authentication templates, including carousels, limited-time offers, catalogues, multi-product messages, order details and order status.
API and webhooks
Send messages through the API, receive delivery reports and message status on a webhook, and pass your own reference IDs.
Channel tools
Create QR codes, ice breakers and command menus. Update your display name, business profile and picture. Set two-step verification.
Account health
Monitor account quality and messaging limits, and troubleshoot common Meta error codes from the documentation.
Use it with the rest of ENTALOP
The number is the foundation. Most businesses then add a shared team inbox, an AI chatbot for common questions, WhatsApp automation for order and payment updates, and WhatsApp campaigns for opted-in contacts, all tied to a WhatsApp CRM.
Integrations
Connect WhatsApp to Shopify, WooCommerce, Google Sheets, Zoho CRM, Tally, Razorpay and PhonePe. Use Zapier, Make, Pabbly Connect or n8n to reach other apps, or use the API and webhooks for your own systems.
Security and account controls
- Two-step verification for your WhatsApp channel
- Roles and permissions for team members and chat operators
- Opt-out handling so contacts can stop receiving bulk messages
- Messaging follows Meta’s WhatsApp Business policies, which apply to every API user
Pricing
Your cost has two parts: Meta’s charges for template messages, and your ENTALOP plan. See WhatsApp Business API pricing and our guide to how WhatsApp API pricing works in India.
Step-by-step documentation
Frequently asked questions
How do I get the WhatsApp Business API?
You need a Meta business account, a phone number that can receive a verification code, and a platform to access the API. ENTALOP guides you through registering or migrating the number, business verification and template approval.
Can I keep using my existing WhatsApp number?
Often, yes. You can migrate a number already on the API, or connect an eligible WhatsApp Business App number as a co-existing number. Eligibility depends on your current account and Meta’s requirements.
Can several team members use one WhatsApp number?
Yes. With the API, your team shares one number through the ENTALOP inbox, with assignment, notes, departments and role-based permissions.
Do I need a developer?
No. Setup, inbox, templates, chatbots and campaigns work without code. Developers can use the send-message API and webhooks when you need a custom integration.
Can I get the blue verified badge?
ENTALOP’s documentation covers how to apply. Meta decides who receives the badge, so approval is not guaranteed.